Insights, updates, and stories from the field.
In 1507, a German cartographer named Martin Waldseemüller completed what would become the most influential map of the early modern world—and in its margins, he left a warning that still resonates today.
Machines can record facts. They can log coordinates, measure rates, and trace lines. But they cannot, on their own, recall intent. And if we don't find a way to capture that, autonomy in agriculture won't just be blind—it will be forgetful.
What Waze saw, and Nokia missed, was that the real unlock wasn't more hardware. It was an intelligence layer waiting to be activated. The same lesson applies to agriculture today.
For years, farmers have been told autonomy is just around the corner. But the real breakthrough won't come from hardware—it will come from rethinking the system.
Prueba de eficiencia del apagado automático de la sembradora basado en las huellas del pulverizador, evitando siembra en exceso y pisoteo.
Teste da eficiência do desligamento automático da plantadeira baseado nos rastros do pulverizador para evitar o excesso de semeadura.
Testing the efficiency of automatic planter shut-off based on sprayer tracks to prevent over-seeding and compaction.
Understanding how every farming operation is interconnected and how a comprehensive approach leads to a successful season.
How precision boundaries and path planning can save 20% of spraying time by eliminating the need to outline waterways.
Putting precision agriculture solutions in the hands of more Australian growers.
Revolutionising on-farm operations for Australian grain growers.
Streamlined user experience for Launch Pad with improved navigation and workflows.
Automatically generate precise field boundaries using satellite imagery.
Simulate savings from adding sections to equipment with precision calculations.
More posts coming soon