equipment dealer

Match the size and functionality of equipment to the scope and complexity of a particular farming operation.

Provide a competitive advantage selling additional technology like row/section control and high precision guidance receivers by visualizing and quantifying skips, overlaps and path accuracy. How can you do this? By improving technology bundling with your equipment sales and future leases.

Path Planning

Growing Season Analysis

Field Slope Insight


This is Launch Pad

Our solution focuses on pre-planning the movement of machinery in the field. It’s technology proven to set new records for efficiency and performance across an entire farm.

Move the slider (right) to sample possible outcomes that, once signed up, can be directly applied to your fields. Or watch a short demo video that takes you inside of our precision ag technology (above).


Launch Pad Pricing

Ready to experience Launch Pad for yourself?

Start sampling demo fields or up to five of your own with a 30-day free trial or take advantage of our reduced rates on three years plans.

The history behind the evolution of our brand.

Our software solution, Launch Pad has replaced First Pass (our proprietary algorithm) that we first introduced to market as the optimal guidance line package for farm equipment. Since then, we have built technology comparable to Google Maps, but made for agriculture equipment. It’s just one of the many features Launch Pad offers to improve overall farm efficiency and increase profits year-over-year. To learn more about the inner workings of First Pass, feel free to view our videos page.

Our Story

What our partners and
customers are saying.

Neil Wagner

"Operations always trumps Agronomy". Following Agronomic practices can be complex with a lot of correlations required to monetize the benefits, but anybody who sits in the seat of a piece of equipment grasps the concept of path planning and how it benefits operations.  The first adoption of Digital Ag should be Path Planning. Launch Pad does just that.

Neil Wagner
AMR, CCA at Richardson Farms

Clay Mitchell

Path planning for agricultural field operations is a core activity that has a major impact on minimizing economic (fuel, inputs, and time) and environmental (emissions, soil erosion, and water run-off) costs for the farmer. The team at Verge are the first ones to develop a truly interactive web application that integrates all the complexities of path planning in an accessible way to drive farmer adoption. We believe this will be game changing for farmers.

Clay Mitchell
Managing Director of Fall Line Capital

Tecgraf Testi

As we looked to continue to grow with our customers and meet their evolving needs beyond our traditional markets of sugarcane and rice, we saw the need for a planning tool that was more intuitive and agile for the farmers. The team at Verge Ag and their Launch Pad software were right on the mark and so bringing our businesses together made perfect sense.

Director & Founder of Tecgraf

Janel Delage

We pride ourselves on being great at what we do. We knew that our in-field management in previous years was always good; but using Launch Pad to plan our operations during harvest this year took us from good to exceptional.

Janel Delage
Vice President at Delage Farms

Kristjan Hebert

I will no longer farm without Launch Pad. Full stop. We pride ourselves on running a tight operation and being very efficient with our units. We didn’t even realize how much more productive our machinery could be.

Kristjan Hebert
Managing Partner at Hebert Grain Ventures

Matt Coutts

It’s the most cost efficient tech/software product since auto-steer. The experience with Launch Pad has increased our efficiency, flow and organization. Our 10 combines line up every time and our cost savings and time management was beyond our expectations.

Matt Coutts
CIO at Coutts Agro



 Our goal is to help farmers focus on what really matters: their family farms and how they can maximize their operation. Our case studies demonstrate our approach and the capabilities of Launch Pad, our farmtech solution.



The size of machines used for agricultural field operations has increased steadily over the past few decades in order to reduce labor costs and allow the farmer to efficiently manage larger plots of land.



Path planning and route optimization can appear to be incremental improvements on traditional farming practices. View our product brochure to find out how to elevate the way you farm today

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