How Technology Delivers Value Directly To Growers

No industry is more durable or has more permanence than agriculture and at Whipcord we understand the substantial value technology delivers. For those reasons, we intend to build our agriculture products with growers at the center, as we acknowledge their importance as stewards of the land.

When we look across the entire technology eco-system, and specifically in the agtech space, we frequently see companies that are developing technology just for the sake of creating new technology. However, at Whipcord, we’re a company that builds our products right on the farm, for farmers. Our intent is to be a company durable enough to add profitability and sustainability to our customers’ farm operations throughout the coming decades, while also continuously evolving to serve their ever-changing needs.

By definition, farming is a very difficult business; you’re buying retail and selling wholesale. Despite some growers trying to brand based on local or internal characteristics, most farms are subject to the global markets of commodity prices. Then, throw in asset intensity, interest rates, foreign exchange and geopolitical trade tensions in addition to operating in the field and things become very difficult!

At Whipcord we have decades of farm experience, and so for us, it’s a moral obligation to make life easier and more profitable on the farm. It’s troubling to see suppliers be highly profitable and richly valued in a world of abundant food, while growers are challenged to make ends meet.

First Pass in the Field

Whipcord’s first product offering is the most natural and logical to help a grower: First Pass Route Optimization. With First Pass we offer growers the opportunity to reduce in-field miles by 5-7%, reducing fuel, equipment and labor expenses a commensurate amount. First Pass is a product that solves a universal need to growers that exists on every acre.

If you’re a grower that’s interested in using technology to increase value by boosting your bottom line, request a First Pass cost savings estimate today – no obligation. I’ll talk to you directly about your farming needs and how to better utilize your equipment!

FURTHER READING:

  • Farmers’ software optimizes field passes

    First Pass is a guidance line software that enables farm equipment working on the same field to work efficiently together by creating one correct route that any of the machines can take anywhere on the field. Software developed by two...
  • COVID Statement

    We’re In This Together – COVID Statement

      There has been a lot of chatter lately around farming and ranching and its essential nature to society.  Many suggest that the current COVID-crisis has helped the general consumer’s understanding of the importance of our food supply chains and...
  • Improving On-Farm Logistics

      NEW SUPERCLUSTER INVESTMENT TO IMPROVE ON-FARM LOGISTICS AND FOOD TRACEABILITY The project will help farmers become more efficient and achieve higher returns while improving traceability along the value chain Calgary, AB – Today, Protein Industries Canada in partnership with...