"Operations always trumps Agronomy". Following Agronomic practices can be complex with a lot of correlations required to monetize the benefits, but anybody who sits in the seat of a piece of equipment grasps the concept of path planning and how it benefits operations.  The first adoption of Digital Ag should be Path Planning. Launch Pad does just that.

Path planning for agricultural field operations is a core activity that has a major impact on minimizing economic (fuel, inputs, and time) and environmental (emissions, soil erosion, and water run-off) costs for the farmer. The team at Verge are the first ones to develop a truly interactive web application that integrates all the complexities of path planning in an accessible way to drive farmer adoption. We believe this will be game changing for farmers.

As we looked to continue to grow with our customers and meet their evolving needs beyond our traditional markets of sugarcane and rice, we saw the need for a planning tool that was more intuitive and agile for the farmers. The team at Verge Ag and their Launch Pad software were right on the mark and so bringing our businesses together made perfect sense.