A sales enablement tool that empowers dealerships to compare equipment interactively across customers’ actual fields.

With Equipment Explorer, dealership teams can use Launch Pad to unlock the comparative value of any machine, implement, and proprietary guidance equipment.

The tool enables dealers like you to match the size and functionality of your products to the scope and complexity of your customers’ farming operations.

Confidently and accurately showcase the operational and financial impacts your products have on your customers’ actual fields across any operation.

Benefits of Equipment Explorer for Dealers

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Compare Equipment Performance

Use Equipment Explorer with new and existing clients and work with their specific fields to present the advantages of exchanging an implement for an improved model (i.e.: larger, more powerful, etc.). Equipment Explorer also allows you to showcase differences in number of tracks used, operation time, total distance travelled, and fuel consumption for your clients’ fields based on the type of equipment used.

Demonstrate the value of higher accomplishment rates in Launch Pad and help a farmer operate more acres with the same equipment, or maintain the same coverage with a smaller line of machinery.

Guidance Receiver Subscriptions

Create custom equipment path plans for your clients’ fields and showcase the value of upgrading to higher accuracy guidance receivers and subscriptions. To do this, just adjust the track spacing in Launch Pad to account for the inherent overlap that’s required for lower accuracy.

Use the calculator function to add different costs on Launch Pad’s Compare Page and illustrate potential savings. Show field level costs and compare against multi-year subscription fees.

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Equipment Upgrades

In crop production, finishing in the field in good time is key, whether that’s hitting the ideal planting date to drive yields higher or completing harvest in ideal weather conditions. Compare equipment scenarios with Equipment Explorer, including straight and turn speed, to showcase time saved for each operation with different equipment.


Watch: This is Equipment Explorer

Learn how Launch Pad can provide a competitive advantage to your dealership team by helping to sell equipment and additional hardware like row/section control, automation packages, and high precision guidance receivers.

This video explains the features of Launch pad and what makes it a powerful sales enablement tool for dealership sales representatives, technicians, integrated solutions managers, optimization specialists, and agronomy solutions teams.

Ready to get started?  Still have questions? Get in touch!


Other OEM Users

John Deere Operations Center Users

What our partners and
customers are saying.

Neil Wagner

"Operations always trumps Agronomy". Following Agronomic practices can be complex with a lot of correlations required to monetize the benefits, but anybody who sits in the seat of a piece of equipment grasps the concept of path planning and how it benefits operations.  The first adoption of Digital Ag should be Path Planning. Launch Pad does just that.

Neil Wagner
AMR, CCA at Richardson Farms

Clay Mitchell

Path planning for agricultural field operations is a core activity that has a major impact on minimizing economic (fuel, inputs, and time) and environmental (emissions, soil erosion, and water run-off) costs for the farmer. The team at Verge are the first ones to develop a truly interactive web application that integrates all the complexities of path planning in an accessible way to drive farmer adoption. We believe this will be game changing for farmers.

Clay Mitchell
Managing Director of Fall Line Capital

Tecgraf Testi

As we looked to continue to grow with our customers and meet their evolving needs beyond our traditional markets of sugarcane and rice, we saw the need for a planning tool that was more intuitive and agile for the farmers. The team at Verge Ag and their Launch Pad software were right on the mark and so bringing our businesses together made perfect sense.

Director & Founder of Tecgraf



 Our goal is to help farmers focus on what really matters: their family farms and how they can maximize their operation. Our case studies demonstrate our approach and the capabilities of Launch Pad, our farmtech solution.



The size of machines used for agricultural field operations has increased steadily over the past few decades in order to reduce labor costs and allow the farmer to efficiently manage larger plots of land.



Path planning and route optimization can appear to be incremental improvements on traditional farming practices. View our product brochure to find out how to elevate the way you farm today

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From the Farm: How Launch Pad Saves Time & Money

Read how this Western Canadian grower saved $67,000 at harvest alone.

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The Value of Path Planning: Grower Edition

Is your equipment following the most efficient route in the field? Here’s how to find out.

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Reveal Greater Profit in Every Acre

Here are a few ways you can leverage Launch Pad on the farm - any field size, no additional hardware needed.

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