Canadian ag-tech firm considered world leaders in precision agriculture.

[Calgary, Alberta] Today, Verge announced their newest partnership with Ohio’s, Heartland GIS in the United States. As Verge continues to expand their presence throughout the US, they felt Heartland was a great fit to continue to drive precision agriculture, as well as, their leading edge technology – Launch Pad. Launch Pad is an agriculture web application that helps broad acre farmers optimize their field operations, visualize path plans, and maximize productivity. Fuelled by their optimized path planning algorithm, First Pass, Launch Pad uses movement and machinery data to optimize the in-field operations to ensure the most efficient travel path for all machines in a field – saving farmers time and money, while reducing labour costs, soil compaction and their carbon footprint.

“Gaining a foothold in Ohio is essential for anyone looking to do business with growers,” says Wilson Acton, Chief Commercial Officer at Verge. “After making inroads throughout Canada, and other U.S. states, working with farmers in Ohio and throughout the midwest is the next logical step. We believe it demonstrates the level of innovation that currently exists in Canadian ag-tech.”


The Launch Pad application allows growers to: 

  • Reduce the number of passes made in a field, reducing costs, time and soil compaction
  • Visualize the path planning process, with the ability to tweak parameters
  • Compare path plans from previous years, and current growing seasons and operations 



About Hearland GIS: Heartland GIS specializes in GIS Consulting, Online Portal Development, Agriculture, Agribusiness, Communicative Mapping, Archaeological/Historical/Cultural Resource Data management and religious GIS services. Solving real world problems; their services are designed to provide growers exactly what they need and not pay or spend time and resources for services that are not needed. Learn more:

From the Farm: How Launch Pad Saves Time & Money

Read how this Western Canadian grower saved $67,000 at harvest alone.

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The Value of Path Planning: Grower Edition

Is your equipment following the most efficient route in the field? Here’s how to find out.

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Reveal Greater Profit in Every Acre

Here are a few ways you can leverage Launch Pad on the farm - any field size, no additional hardware needed.

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